Friday, January 30, 2009

Windows 7 – a smart move from Microsoft!

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After having a first look at Windows 7, I came to believe that Microsoft's strategy is actually pretty clever.

If you as a software company want to shorten the release cycles and increase license revenue, how would you do that? Create a perfect Software w/o any bugs that will be usable for the next 10 years – or better push out a nice looking one that has some flaws and get at least the geeks and OEMs to buy it? And then follow up with a better, faster and more stable one soon after, to sell again to all the early adopters and additionally to all businesses that now see the requirement and value in an upgrade?

Maybe Vista really was only intended to act as an intermediate to sell more copies?! Maybe it was not planned but an ‘accident’ ? Anyway, the differences from Vista to Windows 7 are not too big. But I guess Microsoft will get a lot of revenue out of Windows 7 in 2009 and 2010 (lets assume it will be released this year). Given the economic background, this could be the golden shot and ensure ongoing license sales at MS in a difficult time…

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